In the world of MMA, few names carry the same weight and respect as Georges St-Pierre (GSP). Widely regarded as one of the greatest fighters in UFC history, GSP is known not only for his elite skills but also for his professionalism and clean image. Yet despite his legendary status, the relationship between GSP and UFC president Dana White has been rocky at best — filled with tension, public disagreements, and a clear lack of mutual trust. So why would Dana White, who often praises loyalty and greatness, seemingly hate someone like Georges St-Pierre?

Joe Rogan offered chance to break the internet with Dana White and 'off the  rails' boxing legend

 GSP is Too Smart to Be Controlled

One of the biggest reasons Dana White has had issues with GSP is that St-Pierre has always played by his own rules. Unlike many fighters who rely on UFC’s favor and follow the company’s lead without question, GSP has always taken control of his own career — choosing when and where he fights, and when he steps away.

Dana White & Joe Rogan Make Variety's Most Powerful People In Entertainment  List

He famously declined high-profile bouts (such as the long-rumored fight with Anderson Silva) and never hesitated to walk away when he felt the time was right. After beating Michael Bisping in 2017 for the middleweight title, he vacated the belt just weeks later instead of defending it — a move that frustrated Dana White and disrupted UFC’s plans.

UFC's Dana White Spars With Reporter About COVID-19

 Sudden Retirements and Returns

In 2013, after a controversial split decision win over Johny Hendricks, GSP shocked fans and the UFC brass by announcing a hiatus from the sport. Dana White was openly furious, insisting that GSP owed the fans and the promotion a rematch.

Joe Rogan Straight Up Confronts Dana White's Decision After Dreadful  Outcome Post UFC's Groundbreaking Changes - EssentiallySports

Years later, when GSP returned in 2017, he once again caught the UFC off guard — this time by walking away again after winning the middleweight belt. To Dana White, it felt like GSP was using the UFC platform for a quick legacy boost, rather than committing to a long-term championship reign.

Dana White Keeps Trying” – Joe Rogan Delivers Bad Update on UFC CEO's  Request for Power Slap - EssentiallySports

 He Doesn’t Play Dana’s Game

Many UFC fighters know that staying in Dana White’s good graces can lead to more opportunities and bigger paychecks. That often means public loyalty, flashy callouts, and a willingness to do what the promotion asks.

Hall Of Fame Week: There Is Only One Georges St-Pierre | UFC

GSP, however, has never played that game. He’s been openly critical of UFC policies, especially regarding fighter pay, health care, and post-retirement support. His independence and willingness to speak out have made him both a role model for fighters — and a thorn in Dana White’s side.

Georges St-Pierre says Dana White 'knows where to reach me' over Khabib  Nurmagomedov mega-fight | Daily Mail Online

 GSP Doesn’t Fit the UFC’s Entertainment Model

Modern UFC heavily leans into the entertainment aspect of MMA. Fighters like Conor McGregor and Sean O’Malley are promoted not just for their skills but for their charisma, trash talk, and ability to stir up drama.

Georges St. Pierre Vs. Nurmagomedov Determines UFC's Best, Coach Says -  Business Insider

GSP is the complete opposite: respectful, quiet, disciplined, and focused solely on performance. While beloved by purist fans, he’s not the kind of “marketable” star that fits into Dana White’s increasingly spectacle-driven business model. For the UFC, promoting GSP was always more challenging — even if his greatness was undeniable.

UFC News: Khabib Nurmagomedov's coach on rumors of potential grappling  match against GSP

Conclusion

To be clear, Dana White doesn’t hate Georges St-Pierre as a person. He’s repeatedly acknowledged GSP’s greatness and impact on the sport. But from a business standpoint, GSP has always been a difficult fit: too independent, too strategic, and unwilling to play along with the UFC’s demands.

Ironically, the very things that make GSP one of the most respected fighters of all time — his intelligence, discipline, and long-term thinking — are also what made him a frustrating figure for Dana White. In the end, GSP didn’t just beat opponents in the cage — he outplayed the UFC at its own game. And that might be the real reason Dana White will never fully embrace him.