Vivian Jenna Wilson, the transgender daughter of tech billionaire Elon Musk, has officially made her entrance into the fashion world — and she’s doing it on her own terms. The 21-year-old has debuted in her first major modeling campaign with the gender-inclusive and queer-owned fashion brand Wildfang, timed to launch during Pride Month 2025.

This isn’t just a modeling gig — it’s a bold and unapologetic statement of identity, empowerment, and visibility.

A Powerful Campaign: “Say My Name”

Vivian stars in Wildfang’s latest campaign, titled “Say My Name”, which focuses on themes of queer liberation, gender expression, and the reclamation of identity. The campaign is deeply personal for Wilson, who legally changed her name and gender in 2022, severing ties with her famous father in the process.

In the visuals released by Wildfang, Wilson appears in striking imagery — including a look where she’s surrounded by a 40-foot hand-painted braid that spells out her full name. The powerful visual symbolizes not just personal expression but also the journey of taking ownership of her identity in a world that often attempts to suppress it.

She also co-designed a T-shirt with Wildfang CEO Emma McIlroy, bearing the phrase:

“Existing Shouldn’t Be Revolutionary.”

All profits from the shirt go to The Trevor Project, a leading nonprofit providing mental health and crisis support for LGBTQ+ youth.

Vivian’s Public Re-Emergence

Although Vivian has mostly lived outside the public spotlight, she recently began appearing more in LGBTQ+ community spaces and online platforms. She was spotted at RuPaul’s Drag Race All Stars premiere party earlier this year and has slowly started using her platform to uplift queer and trans voices.

This modeling debut marks a clear and intentional re-introduction to the public, on her own terms — not as “Elon Musk’s daughter,” but as Vivian Wilson, a trans woman, artist, and activist.

Speaking to People magazine, Wilson said:

“Being visible is powerful — not for attention, but for the kid out there who thinks they’re alone. I’m doing this for them.”

A Complicated Relationship with Elon Musk

Vivian’s relationship with her father, Elon Musk, has been publicly strained. In 2022, she filed legal documents to change her name, stating that she no longer wished “to be related to [her] biological father in any way.” Musk, who has made several controversial and critical remarks about gender identity and pronouns in the past, has drawn criticism from LGBTQ+ groups and advocates.

Vivian’s modeling debut, though not explicitly about their fractured relationship, is widely seen as a statement of independence and a celebration of her chosen identity — both a personal and political act.

Fashion Meets Activism

Wildfang, known for its inclusive approach to fashion, has long championed gender diversity and LGBTQ+ visibility. Vivian’s inclusion in this campaign signals a broader movement in the fashion industry to center authentic queer narratives — not just as aesthetic, but as lived reality.

“This isn’t just about clothes,” said Wildfang CEO Emma McIlroy. “It’s about using fashion as a form of resistance, of visibility, and of storytelling. Vivian is the story.”

What’s Next for Vivian Wilson?

Whether Vivian Wilson continues down the modeling path or chooses to focus more on activism, her debut marks the beginning of a new chapter — one where she controls the narrative, steps confidently into her identity, and uses her platform to uplift others.