In a bizarre and chaotic turn of events, Elon Musk — the billionaire CEO of Tesla, SpaceX, and X (formerly Twitter) — stunned the internet this week when he suddenly deleted dozens of his posts, unfollowed key accounts, and went completely silent on social media… before doing something even more unexpected.

What followed has fans, critics, and analysts all asking: What’s going on with Elon Musk?

The Great Purge: Elon Wipes His X Feed

It started with users noticing that Musk had deleted or hidden a large number of tweets, including those related to:

U.S. politics

His feud with media outlets and public figures

Opinions on AI, Ukraine, and free speech

Controversial memes and hot takes

Overnight, Musk’s usually active and provocative X account looked eerily quiet — with many suspecting legal pressure, PR strategy, or a possible mental health break.

Even more curious: Musk unfollowed multiple accounts, including some of his own companies’ executives and popular influencers he previously engaged with.

Fans Panic, Theories Explode

The internet reacted exactly as you’d expect:

Conspiracy theories: Was Elon hacked? Is he stepping down?

Speculation: Is this related to pending lawsuits, regulatory investigations, or internal turmoil at X?

Concern: Even loyal fans asked if the billionaire was under extreme stress or facing unseen consequences behind the scenes.

#ElonDeletedEverything trended within hours.

Then… He Drops a Cryptic Video

Just when people thought he might disappear altogether, Musk posted a short video — black and white, grainy, no caption. It showed the following:

A rocket launching

Flashes of old tweets

A screen that says: “REBOOTING“

That’s it. No further explanation.

The post instantly went viral. Some called it genius marketing. Others saw it as more erratic behavior from a man known to stir chaos.

What Elon Said Next

After a 24-hour silence, Musk returned to X with a single post:

“Sometimes you have to burn it all down to build something better.”

He followed that with a statement on his profile bio:
“Less noise. More action.”

No press conference. No interviews. No clarification.

What Could Be Behind the Move?

Analysts and insiders have floated several theories:

Legal Pressure: Musk has been facing multiple lawsuits — from former Twitter employees to shareholder complaints. Cleaning up his feed may be a defensive move.

New Direction for X: Some speculate Musk is preparing for a major rebranding or new product launch on the X platform and wants a clean slate.

Mental Reset: Known for working extreme hours, Musk may be trying to regain focus and reduce distractions amid high-stakes business challenges.

Crisis Management: With Tesla stock fluctuating and SpaceX under pressure from regulators, this could be a calculated PR maneuver to shift attention.

Public Reaction: Fascination and Fatigue

Fans are excited. Some see the reboot as “classic Elon — unpredictable and visionary.”

Critics are tired. Many believe the stunt is a distraction from real issues, including missed Tesla targets and declining user trust on X.

Media outlets are split — some praising the spectacle, others calling it a sign of unraveling leadership.

Conclusion: Reboot or Meltdown?

Whether this is the beginning of a bold new strategy or the unraveling of a tech titan under pressure, one thing is certain: Elon Musk still knows how to own the internet.

He may have deleted everything — but he hasn’t lost his ability to keep the world watching.