The UFC used to be about the best fighting the best — now it’s starting to look like a chaotic mess driven by ego, favoritism, and missed opportunities.

 

Dana White stopped Georges St-Pierre from boxing Oscar De La Hoya because  he 'HATES' the boxing legend and said 'f*** that guy' when the former UFC  champion asked to fight him |

 

 

For years, Dana White was praised as the fearless captain of the UFC ship — a man who turned cage fighting into a global empire. But lately? The ship’s not just drifting… it’s headed straight for the rocks.

Triller offers $1 million to charity if UFC allows GSP to box De La Hoya -  MMAmania.com

From baffling matchmaking decisions to ignored contenders, stale main events, and rising fan frustration, it’s time to ask the hard question:

Is Dana White asleep at the wheel… and crashing the UFC?

Dana White admitted 'I'm afraid' as he let rip after UFC legend benefitted  from historic robbery

Title Shots Are Now a Joke

Meritocracy? Rankings? Earned opportunities?

Not anymore.

Fighters like Movsar Evloev stay undefeated, win dominantly, and still get passed over. Meanwhile, recycled title fights like Volkanovski vs. Yair Rodriguez 2 — a matchup Volk already dominated — somehow get booked as if fans forgot the first result.

Dana White doesn't plan on ever leaving the UFC: 'I will never retire' - MMA  Fighting

It’s not about who deserves it. It’s about who sells, who tweets, or who’s easier to market.

That’s not sport. That’s business dressed up as a brawl.

Dana White generously gave UFC star Joe Pyfer a place to stay after telling  him he would go homeless | Daily Mail Online

 Favoritism and Star Worship Are Running Wild

Let’s be real: if your name is McGregor, Chimaev, or you’re on Dana’s “favorites” list, the rules don’t apply.

Conor gets a title shot after years of inactivity and losses?

Khamzat skips the line with wins over unranked or out-of-division fighters?

Bo Nickal is fast-tracked while proven veterans are cut quietly?

 

Dana White hated the Co and Main event

 

 

Fighters who grind it out with 6–7 wins in a row get benched while Dana chases “viral hype.” That’s not promotion — that’s playing favorites.

Dana White | GiveMeSport

 The Product Feels… Stale

Main events with no stakes. Undercards full of Contender Series unknowns. Watered-down Fight Nights. And now, Power Slap is being shoved in fans’ faces like it’s a real sport.

Canelo Alvarez receives blunt warning: "If you don't fight, Dana White will  cut your ass" | Marca

The UFC used to be must-watch every weekend. Now, even hardcore fans are skipping cards, saying:

“I’ll catch the highlights later.”

That’s a dangerous sign for a promotion that once thrived on urgency and momentum.

Dana White confirms Canelo Alvarez will feature in UFC 306 'movies' despite  going head-to-head with the boxing icon

Fighter Pay Still Sucks. And No One’s Listening.

While Dana White publicly brags about record profits, UFC fighters — especially prelim warriors — are still getting paid $10k to show, $10k to win. Meanwhile, White gifts himself Ferraris, yachts, and Power Slap vanity projects.

Dana White advirtió que le quitará a Canelo una de sus fechas mexicanas |  Izquierdazo

Fighter unions? Ignored. Sponsorship rights? Gone. Long-term healthcare? Still waiting.

Fans are noticing. Fighters are complaining. And Dana just shrugs.

UFC y Dana White desafían a Canelo Álvarez: ¿quién es el rey de las peleas?  | MARCA México

The Disconnect Is Growing

The UFC isn’t dying — but it’s drifting. And Dana White, who once fought tooth and nail to build it, now seems more interested in side hustles and slapping contests than maintaining the integrity of the roster and its rankings.

Canelo Álvarez vs Dana White, en el mejor combate de este fin de semana en  Las Vegas | Marcausa

He’s not on the edge of innovation anymore. He’s coasting, while the next generation of fighters — and fans — are asking: “What happened to the UFC we loved?”

Dana White's Contender Series 69 results: Four contracts issued, plus a  rare immediate rematch

Final Thought: The UFC Needs a Course Correction — Fast

Nobody is denying Dana White’s legacy. He built the modern UFC. But right now, that legacy is at risk.

The UFC is too big to fail, but not too big to fall out of favor.

 


If Dana keeps prioritizing spectacle over substance, viral moments over real merit, and ego over evolution — the UFC won’t crash overnight, but it will lose what made it special.

And by the time he wakes up at the wheel… it might be too late.