Rosé Betrayed by YG, Lisa of BLACKPINK Unveils the Latest Labubu Doll Phenomenon

Hello everyone. What happened to Rosé of BLACKPINK has left fans worldwide in shock and disbelief. People are asking—how could such a major artist take such a drastic step? At the start of 2025, Rosé officially withdrew from KOMCA, the Korea Music Copyright Association. This decision didn’t just spark controversy—it was almost unprecedented. The last time a major artist made such a move was two decades ago.

The KOMCA Exit: A Silent Scream

On January 31, 2025, Rosé’s KOMCA membership officially ended, following her resignation request submitted on October 31, 2024. The move sent shockwaves through the industry, especially since Rosé is known for her active involvement in songwriting and music creation. Fans and industry insiders alike are left wondering: What’s the real reason behind this decision? Is there something we’re all missing?

According to The Korea Times, Rosé’s departure comes amid growing pressure and controversy over how royalties are distributed in South Korea. In KOMCA’s latest report, it was revealed that only 10.5% of streaming revenue actually reaches songwriters. Compared to countries like the UK (16%), Germany (15%), or the US (12.3%), this number is shockingly low. Fans reacted with outrage. The reality that Korean music creators receive only a sliver of streaming profits is alarming.

Ten Asia reports that Rosé could receive 100% of her income if she worked directly with global platforms like Apple Music. But through Korean channels, that figure could be slashed to as low as 60–70%. Fans who learned about this were furious, believing that an artist of Rosé’s caliber shouldn’t have to suffer under such an unfair system.

It didn’t take long for Twitter, Instagram, and online communities to explode with emotion. “We thought Rosé was financially safe, but even she is trapped by this system,” one comment read. Another said, “This is heartbreaking. She’s given so much to the industry, but she’s still being exploited.” The global reaction proves just how influential Rosé truly is.

What’s even more poignant is that Rosé made this move quietly, without any official statement. She simply wanted her rights as an artist to be respected. But her silence only deepened the pain for fans. They see this as the silent cry of someone who always appears strong in public—but may now be quietly hurting inside.

Lisa’s Labubu Craze: A New Global Wave

Meanwhile, Lisa is creating a global sensation of her own. It all started with a simple Instagram post, where Lisa showed off a quirky little toy called Labubu. No one expected that a single upload could change everything.

Within weeks, Labubu became a new pop culture icon. Originally known only among toy collectors in East Asia, the odd and adorable Labubu skyrocketed in demand after appearing in Lisa’s Instagram story in mid-2024. Fans queued overnight just to get their hands on one. Some even paid five times the original price.

Labubu’s popularity didn’t just start a trend—it shook the entire luxury toy market. According to NBC News, Pop Mart’s Monsters series (where Labubu was born) raked in over $419 million last year alone. That’s a staggering figure for toys once considered niche and artistic.

Surprisingly, Pop Mart publicly admitted that this explosive fame was almost entirely thanks to Lisa. In an interview with Vogue Italia, Kevin Zhang, Pop Mart’s Strategic Partnerships Director, described Lisa’s post as “the spark” that ignited the Labubu phenomenon worldwide—a true testament to the power of influencers.

But like many fast-growing trends, the Labubu craze brought problems. In places like the UK, long lines led to chaos, fights, and even counterfeits. Pop Mart was forced to halt in-store sales for public safety.

For fans, Labubu is more than a toy. It’s a symbol of Lisa’s style and uniqueness. Collectors have turned their rooms into mini Labubu galleries. It’s not unusual for a single figure to fetch millions of rupiah on the secondary market.

The Deeper Labubu Effect: Pop Culture, Identity, and Consumerism

The Labubu phenomenon reveals a deeper layer of modern consumerism. When a celebrity like Lisa likes something, millions follow. For some, it’s proof of true fandom; for others, it raises questions: Do we buy things because we genuinely love them, or just because they’re trendy?

Labubu’s unique design also plays a role. Inspired by Norse mythology and imaginative aesthetics, the toy strikes a perfect balance between cute and mysterious—making it not just a toy, but a miniature work of art for adult collectors.

Lisa herself seems proud of the phenomenon. Though she doesn’t often talk about Labubu, she’s been spotted wearing Labubu-themed accessories at airports. These fleeting moments are enough to send fans into a frenzy and push demand even higher.

Interestingly, the Labubu trend is now being picked up by global celebrities. Ananya Panday from India, Japanese actors, and European influencers have started showing off their own Labubu collections. It feels like the whole world is catching Labubu fever—and it all started with a single post from Lisa.

Fan reactions are overwhelming. On social media, hashtags like #LabubuLisa and #LisaEffect are trending in many countries. Fans proudly display their Labubu collections with artistic photos and heartfelt captions. Some call this “Lisa’s Labubu Era” for its massive and lasting impact on pop culture.

Comments flood every Labubu-related post: “I bought my first Labubu because of Lisa! Now I’m a collector!” TikTok is awash with Labubu unboxing videos set to BLACKPINK music, racking up millions of views. Some fans even create animated fan art, pairing Lisa with a cute cartoon Labubu.

On Twitter, fans are suggesting Pop Mart release a special “Labubu Lisa” edition as a tribute. Fan art is everywhere—from Labubu in BLACKPINK outfits to airport-style Labubu dolls dressed like Lisa. This is no longer just a collector’s trend—it’s a living, breathing expression of fandom. Lisa has truly created an unforgettable cultural moment.

Many fans leave emotional comments: “I don’t know why I love this toy so much, but because Lisa loves it, I love it too.” Others admit to traveling overseas just to hunt down rare Labubu editions. This phenomenon proves just how deeply Lisa influences her fans’ tastes and lifestyles, generating a wave of fierce and passionate loyalty.

What Do You Think?

What’s your take on the Labubu phenomenon? Do you think it’s just a passing trend, or will it become a lasting pop icon? And will Lisa continue to be such a powerful cultural force in the future? Share your thoughts in the comments below, and don’t forget to subscribe for the latest updates on K-pop and global pop culture!