Jennie and Lisa Smash BlackPink’s Own Records at Coachella

April brought a wave of excitement to the global music scene as Jennie and Lisa—two of BlackPink’s brightest stars—returned to California’s legendary Coachella festival, this time as solo artists. Their electrifying performances weren’t just show-stoppers; they rewrote the history books, setting new records and reaffirming their status as international icons.

Breaking Records, Breaking Boundaries

According to data analytics platform Lefty, Jennie and Lisa didn’t just light up the stage—they dominated the festival’s media landscape. The duo clinched the top two spots for Earned Media Value (EMV) at Coachella 2025, outshining every other artist at the event. EMV measures the buzz generated by artists across social and traditional media, translating that attention into real-world value for brands.

Jennie, sporting the chic Shield sunglasses from Acne Studios Mugler during her set, generated a jaw-dropping $13 million in media exposure for the brand—an all-time high for any artist at Coachella. Right behind her, Lisa’s bold fashion choices from Asher Levine and GCDS racked up an impressive $9.5 million in EMV, simply by wearing their designs on stage.

To put these numbers in perspective, Jennie and Lisa shattered the previous record set by BlackPink as a group at Coachella 2023, which stood at $8.6 million. Jennie also became the first Asian solo artist to surpass the $10 million EMV milestone in Coachella’s storied history—a title BlackPink had previously held as a group.

K-pop Takes Over Coachella

It wasn’t just a win for Jennie and Lisa. Lefty’s EMV chart revealed that K-pop completely dominated Coachella 2025. ENHYPEN, another rising K-pop group, ranked third with $9.3 million in EMV for Prada. Rounding out the top five were American stars Benson Boone and Travis Scott, but it was clear: K-pop was the real headliner.

Global Collaborations, Global Impact

The momentum doesn’t stop at Coachella. After Rosé’s viral collaboration with Bruno Mars in late 2024, BlackPink’s global reach continues to expand. On April 28, Maroon 5 teased fans with a photo of frontman Adam Levine and Lisa together, announcing the upcoming single “Priceless,” set for release on May 2. The collaboration is already generating massive buzz, with fans eagerly awaiting the music video.

These high-profile partnerships with global music heavyweights prove that BlackPink’s members aren’t just K-pop stars—they’re global superstars, carving out their own space in the fiercely competitive American music industry.

The World Is Watching

With every performance and collaboration, Jennie and Lisa are rewriting what it means to be a global pop icon. Their record-breaking achievements at Coachella and headline-making partnerships with international artists are more than just milestones—they’re proof that the world can’t get enough of BlackPink.

As these trailblazers continue to break barriers and set new standards, one thing is certain: the era of BlackPink is far from over. In fact, it’s only just beginning.

Jennie and Lisa’s record-breaking feats at Coachella 2025 have set a new standard for K-pop—and for global music. With new collaborations on the horizon, BlackPink’s reign shows no sign of stopping.