Despite the initial excitement surrounding the Chicago Sky’s acquisition of rookie sensation Angel Reese, the team’s ticket sales have not met expectations, raising questions about the franchise’s marketability and fan engagement strategies.

Sky’s Ticket Sales: A Rocky Start

Following the 2024 season, the Chicago Sky experienced a surge in ticket sales, attributed to the high-profile additions of Angel Reese and Kamilla Cardoso. However, as the 2025 season progresses, reports indicate a decline in ticket demand. For instance, the anticipated matchup between the Sky and the Indiana Fever, initially expected to be a marquee event, has seen ticket prices drop from around $75 to as low as $35 in just one day .

This downturn is particularly concerning given the Sky’s previous efforts to capitalize on Reese’s popularity. In 2024, the team moved games against the Fever to the United Center, a venue with a larger seating capacity, to accommodate expected high attendance. However, the actual turnout did not meet projections, leading to questions about the effectiveness of such strategies

 Ticket Price Hikes: A Double-Edged Sword

In an attempt to capitalize on the increased interest, the Sky implemented significant ticket price hikes. Season ticket holders reported price increases of over 200%, with courtside seats rising from $4,500 to $11,000 . While these increases were intended to boost revenue, they may have alienated potential fans, particularly those from lower-income demographics.

The lack of communication regarding these price hikes further exacerbated the situation, leading to dissatisfaction among long-time supporters. Many expressed concerns that the team was prioritizing profit over fan loyalty and accessibility .

 Marketability Challenges

Despite Reese’s individual accolades and social media presence, the Sky have struggled to translate her popularity into sustained ticket sales. This highlights a broader issue within the WNBA, where individual stars may not always drive consistent fan attendance. While Reese has undoubtedly brought attention to the team, it appears that sustained success and effective marketing strategies are essential for long-term fan engagement.

 Looking Ahead

The Chicago Sky face a critical juncture in their efforts to build a sustainable fan base. Moving forward, the team will need to reassess its marketing strategies, pricing models, and community engagement efforts to ensure that they can capitalize on the excitement generated by players like Angel Reese. Without a more comprehensive approach, the Sky may struggle to maintain their position in the competitive landscape of the WNBA.