After a year of near silence from Nike on the Caitlin Clark front, fans were stunned this week as the sportswear giant suddenly turned up the marketing heat — but not for Caitlin.

Instead, it was Paige Bueckers — the UConn star and returning queen of college hoops — who just got the full Nike treatment. And let’s just say, they did NOT hold back.

Fans are asking:

“Where was this energy for Caitlin Clark?”

Let’s break it all down.

The Paige Bueckers Campaign: Clean, Crisp, and Powerful

Nike dropped a brand-new campaign featuring Paige Bueckers in a visually stunning, emotionally driven ad that highlighted her comeback, her fight through injury, and her love for the game. It had:

Slow-mo gym footage

Voiceover about resilience and pressure

A powerful tagline:

“Built different. Back for everything.”

And the kicker? The video hit millions of views within hours — with major athletes and celebs reposting it.

Suddenly, Paige is back in the national spotlight — not just as a hooper, but as a face of the Nike brand.

Meanwhile… Caitlin Clark? Crickets.

Let’s not forget: Caitlin Clark had one of the most historic runs in NCAA basketball history. She:

Broke all-time scoring records

Took Iowa to back-to-back title games

Became the No. 1 pick in the 2024 WNBA Draft

Sparked the biggest ratings spike women’s basketball has ever seen

And yet… Nike’s marketing for Caitlin?

Silent.
Delayed.
Nonexistent.

Despite signing an NIL deal with Nike back in 2022, fans barely saw any promo material, let alone a campaign like the one Paige just got.

Fans Are Sounding Off

Twitter, TikTok, and Reddit lit up after the Bueckers promo dropped:

“This is fire, but why didn’t Caitlin get this energy last year?”
“Paige got the Nike push Caitlin deserved.”
“Feels like a missed opportunity. Caitlin was THE moment.”

Some fans even speculated that Nike waited for Clark’s college eligibility to end so they wouldn’t have to spend NIL money — while saving the budget for athletes still in school.

Savvy? Maybe.
Shady? That’s how it looks to a lot of fans.

Business or Bias?

To be fair, Paige Bueckers was already a Nike golden girl before her injuries. She’s stylish, marketable, and plays for UConn — a Nike flagship school.

But Caitlin Clark? She just redefined what’s possible for women’s basketball. Many believe she should’ve been treated as Nike’s main character the moment she exploded onto the scene.

Instead, we saw Gatorade, State Farm, and even Panini cards push Clark harder than Nike ever did.

Let’s be real:

Nike fumbled the bag on Caitlin Clark.

And now? They’re trying to course-correct with Paige.

Final Word: Paige Deserves It — But So Did Caitlin

Let’s be clear: Paige Bueckers is elite. Her comeback is inspiring. She deserves every second of this spotlight.

But Nike’s handling of Caitlin Clark over the past year?
Still leaves fans scratching their heads.

The bottom line?
Two women can shine.
But only one got the Nike machine behind her when it mattered most.