A Billion‑Dollar Milestone

On May 28, 2025, Hailey Bieber announced a massive deal: e.l.f. Beauty had agreed to acquire her skincare line, Rhode, for up to $1 billion, including $600 million in cash upfront, $200 million in stock, and another $200 million tied to future performance  Launched in 2022, Rhode achieved $212 million in sales by March 2025 . The acquisition closed in mid-2025, transforming Hailey into one of the youngest celeb-billionaires.

 Her Role Post-Sale

Despite the sale, Hailey remains deeply involved: she’ll stay on as Chief Creative Officer, Head of Innovation, and a strategic advisor at e.l.f. . Alongside launching new products—like the viral Y2K belly-chain lip tint—she’s cementing Rhode as a lifestyle brand

 Divorce Rumors Ignite

The staggering payout triggered a wave of online speculation. Fans urged Hailey to “get that divorce before Justin steals that money” after noticing she temporarily removed her wedding ring. Posts like “billionaire status just in time for the divorce” and “get that divorce now” surged on X

Multiple outlets tied the sale to perceived financial woes of Justin, citing his canceled tours and alleged debt to Scooter Braun and promoter AEG . Still, Hailey issued no public statement about divorce—her comment in Vogue expressed frustration with rumors, not confirmation

 Hailey & Justin: A Subtle Defense

Since the sale, Hailey has made bold, supportive gestures:

At a recent beauty awards, she thanked Justin for “always cheering [her] on,” a pointed acknowledgment amid split chatter

Photographs emerged of the couple enjoying pickleball and family time with their son Jack, aiming to counteract rumor storms

.Justin reposted Hailey’s Rhode announcement—without commentary—then followed with a loving photo showing intimacy and pride

 Did Hailey ‘Save’ Justin?

Insider reports claim Hailey’s Rhode deal might have helped stabilize Justin’s finances. Sources say she “saved him” from debt tied to canceled tours, loans, and lavish expenditures . Page Six and Favour Adegoke referenced friends concerned she’d need to “bail” him out

But e.l.f. CEO Tarang Amin praised Hailey’s long-term growth strategy, emphasizing that the sale reflects vision, not rescue

 Prenup and Legal Risks

As a California couple married in 2018, unless Hailey and Justin signed a postnuptial agreement, Rhode’s valuation—$1 billion—could legally be viewed as marital property. Legal experts warn Justin could claim a significant stake unless Hailey had taken protective measures. While no agreement has been confirmed, the risk is substantial and complicates financial dynamics.

 Mental Health & Marriage Stress

Justin’s recent cryptic social media posts, including his “telling others they deserve something” rant, triggered concern among fans and mental health advocates Combined with speculation over finances, fans urged Hailey to reassess her choices—but insiders say she remains committed to supporting her husband.

Their collective silence speaks volumes: no official divorce filings, and instead, visible unity across events and on social media.

 What the Experts Say

Celebrity watchers note:

Grazia: The Rhode deal cements Hailey’s status—but could also sow tension around power balance in the marriage

Finance Monthly: Without a prenup, the brand’s value could unravel during divorce, suggesting marital discord might deeply impact her business legacy

Fans & social media: Some applauded her drive and autonomy; others warned of emotional and financial bleed-through if separation happens .

 The Bottom Line

Hailey’s Rhode exit marks a spectacular career milestone—but it also casts a spotlight on the inner workings of her marriage. While the headlines have screamed “Hailey leaves Justin”, the truth appears more nuanced: a couple navigating new power, personal growth, and public scrutiny. Their bond is being tested, but as of now, they remain standing together—at least for their son and their shared public life. Whether the balance holds will depend on legal protections and personal priorities.

What’s Next?

Will Hailey sign a postnuptial agreement to secure Rhode’s future?

Can Justin regain financial footing and stability post-deal?

Will the couple continue public appearances united, or will distance signal deeper issues?

Let me know if you’d like a legal breakdown on prenups, a timeline of Hailey and Justin’s relationship, or analysis on celebrity wealth and marriage dynamics.