Sydney Sweeney & Kim Kardashian Could Reportedly Be Headed Towards Major Beef

Sydney Sweeney and Kim Kardashian

It could turn into an ugly situation…

Hollywood star Sydney Sweeney continues to make headlines in 2026. The actress has transcended the big screen and become a strong presence in different areas. She appeared at the NASCAR Cup Series Championship in November, adding more members to her large fanbase.

Her presence in the world of sports didn’t stop there, as Los Angeles Rams wide receiver Puka Nacua shot his shot with Sweeney. Meanwhile, the Euphoria star launched her lingerie brand, Syrn, and picked the right model for ad campaigns: herself.

Sweeney shared a spicy underwear photo on Instagram on Tuesday, racking up over 1.3 million likes. Before that, she was photographed in New York City showing her Syrn boxer briefs above her jeans. Her ambitious plans have drawn a lot of attention, but not everybody is happy about it.

Kim Kardashian Reportedly “Uncomfortable” With Sydney Sweeney’s Ad Campaigns

Before Sydney Sweeney modeled for her own brand, Kim Kardashian did the same with her “Skims.” The reality TV star took her brand to the highest levels, including getting a deal with the NBA. However, watching Sweeney copy her strategy has reportedly rubbed Kardashian the wrong way.

“Watching Sydney move into lingerie, and reportedly line up trademarks that could extend into cosmetics and skincare, feels uncomfortably close to her core territory,” an alleged source claimed, via RadarOnline. “Kardashian has been ‘painfully aware’ of Sweeney ‘edging into industries Kim has worked hard to define.’”

This could result in a war of brands between two icons of feminine sensuality.