Reports Suggest Dana White Could Take His Product To Netflix As UFC-ESPN Tension Hits Boiling Point
Dana White
Netflix is making big moves in the sports world, streaming everything from NFL games to high-profile boxing matches like Jake Paul vs. Mike Tyson. They’re positioning themselves as the go-to platform for live sports, and now the UFC seems to want to participate in the action. With WWE—also under TKO—already teaming up with Netflix, Dana White appears eager to follow suit. All this happens as tensions rise between the UFC and ESPN, making the timing even more interesting.
Reports suggest the UFC is still fuming over the pay-per-view mess during the Pereira vs. Ankalaev event, blaming ESPN’s tech issues. Meanwhile, ESPN isn’t thrilled either, feeling like the deal isn’t bringing in the expected PPV buys. With numbers reportedly way down, the UFC sees trouble ahead. Fighters who rely on PPV bonuses also feel the impact, as payouts aren’t what they used to be.
Now, they’re pushing hard for a Netflix deal. However, Netflix isn’t into the PPV model but is open to tweaking things. Meanwhile, PPV points in fighter contracts are losing value fast. If the UFC can land this deal, it could change how fans watch fights forever.
Ariel Helwani’s Thoughts On UFC-Netflix Deal
Ariel Helwani
Helwani believes the UFC has a strong chance of locking in a deal with Netflix by following the WWE’s example. Despite some hurdles, he sees this as the biggest business move for MMA in 2025. The UFC’s current contract with ESPN+ expires at the end of the year, making this a crucial moment for the promotion.
The timing couldn’t be more important, given the high tensions between the UFC and ESPN over declining pay-per-view numbers and technical issues. The UFC needs a broadcasting partner that aligns with its long-term vision, and Netflix’s growing presence in live sports makes it a serious contender.
A new deal could mean a massive payday for the UFC, potentially the biggest in its history. If they land Netflix, it will change how fans watch fights and reshape fighter contracts’ financial structure.
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