Dana White Announces UFC’s New Ranking System In Collaboration With Meta Set To Launch This Year

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Dana White

Dana White has officially announced a groundbreaking partnership between UFC and Meta, marking the first time UFC has had an official fan-technology partner. This long-term deal will integrate Meta’s powerful platforms—including Instagram, Facebook, Threads, WhatsApp, and Meta AI—into the UFC experience. According to White, this partnership will revolutionize how fans engage with the sport, delivering exclusive content and interactive experiences like never before. And he reveals that they have already started working on fighters ranking.

As per White, of the first major projects under this deal is a new fighter rankings system, set to launch later this year. Additionally, UFC will leverage Meta’s AI-powered glasses to capture never-before-seen content, giving fans a fresh perspective on their favorite fighters and events. White also hinted at more innovations in the pipeline that will “blow UFC fans away.”

In his words, “UFC and Meta just signed a massive long-term partnership. Meta will become UFC’s first-ever official fan-technology partner…We’re already started to work with Meta to create a new fighter rankings system that will debut later this year.”

This partnership is a game-changer for UFC. It means fans will get closer to the action with advanced AI, immersive content, and real-time updates across Meta’s platforms. Whether it’s behind-the-scenes footage, interactive rankings, or new ways to engage with fighters, this collaboration could redefine how fans experience the sport. With Meta’s cutting-edge technology, UFC is set to reach an even wider audience while keeping fans more connected than ever.

Dana White Was Frustrated With The Current UFC Ranking System

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Dana White

White has long been frustrated with the UFC’s current rankings system, which is determined by media members’ votes. He believes the process lacks consistency and fairness, often leading to questionable rankings. The rankings don’t place fighters like Jon Jones, who many consider the best pound-for-pound fighter, at the top. They also fail to reflect fighters’ performances after wins or losses.

Previously, White mentioned meeting with Mark Zuckerberg to discuss using AI to improve the system. Now, with the UFC-Meta partnership, that vision is becoming a reality. Indeed, this move could bring more legitimacy to the rankings and improve matchmaking, making the sport even more competitive and fair.