The Five Makes Cable News History, Outshining CNN and MSNBC as the First Non-Primetime Program to Dominate Ratings | HO

In a groundbreaking shift in the cable news landscape, Fox News’ The Five has achieved an unprecedented milestone by becoming the first non-primetime program to top the cable news ratings, outpacing established giants like CNN and MSNBC. This remarkable achievement is not only a victory for Fox News but also a significant indicator of the evolving dynamics of news programming and viewer preferences in America.

Breaking the Primetime Mold

Traditionally, the race for cable news supremacy has been waged during the coveted primetime hours, typically between 8 p.m. and 11 p.m. This is when networks have historically rolled out their biggest stars and most high-profile shows—think Tucker Carlson Tonight, Hannity, and The Rachel Maddow Show. These programs have long been the main battlegrounds for ratings, with networks pouring resources into capturing the attention of viewers winding down after dinner.

However, The Five has upended this longstanding paradigm. Airing in the late afternoon, the program’s ascent to the top of the ratings charts is a testament to its broad appeal and the shifting habits of cable news audiences. It signals a new era where viewers are increasingly turning to news and commentary outside of traditional primetime hours, seeking content that is both informative and entertaining.

The Format Behind the Phenomenon

At the heart of The Five’s success is its unique panel format, which blends news, opinion, and entertainment in a lively, accessible package. The show features a rotating ensemble of hosts—including Greg Gutfeld, Jesse Watters, Dana Perino, Jeanine Pirro, and Jessica Tarlov—each bringing their own perspectives, personalities, and, crucially, a sense of humor to the table.

Unlike the often rigid and confrontational tone of many primetime political talk shows, The Five thrives on its chemistry and camaraderie. The hosts engage in spirited debates, tackle the day’s top stories, and aren’t afraid to inject levity into even the most serious topics. This dynamic has helped the show cultivate a loyal following, with viewers tuning in as much for the personalities as for the news itself.

The panel’s diversity of thought—ranging from conservative firebrands to more moderate voices—ensures that discussions are balanced, lively, and unpredictable. This mix keeps the show fresh and engaging, appealing to a wide cross-section of Americans who may feel alienated by more partisan programming elsewhere.

A Surprising Ratings Triumph

The recent surge in The Five’s ratings has taken many industry analysts by surprise. For years, cable news has been dominated by the evening heavyweights, with afternoon programming seen as something of an afterthought. Yet, as the latest Nielsen data reveals, The Five has not only challenged this assumption—it has shattered it.

In the most recent ratings cycle, The Five consistently outperformed both CNN and MSNBC in total viewership, often drawing more than three million viewers per episode. This places it ahead of many primetime programs and cements its status as the most-watched show on cable news, regardless of time slot.

Media experts attribute this success to several factors. First, the show’s format is highly adaptable, allowing it to cover breaking news and trending topics in real time. Second, its hosts have become household names, each cultivating their own fan bases and social media followings. Third, the show’s mix of news, analysis, and entertainment resonates with viewers seeking a break from the relentless negativity and partisanship that can characterize cable news.

Changing Viewer Habits

The Five’s triumph also reflects broader changes in how Americans consume news. Increasingly, viewers are looking for content that fits their schedules and lifestyles, rather than rearranging their evenings around traditional broadcast times. The rise of streaming, on-demand viewing, and digital platforms means that audiences can tune in whenever and wherever they choose.

This shift has opened the door for non-primetime programs like The Five to capture larger audiences. By airing earlier in the day, the show reaches viewers at home, in offices, and even on the go. Its blend of timely commentary and lighthearted banter makes it an ideal companion for those who want to stay informed without feeling overwhelmed.

Moreover, the show’s success suggests that viewers are hungry for a broader range of perspectives and formats. Rather than relying solely on monologues or interviews, The Five’s roundtable approach encourages dialogue, disagreement, and even laughter—a refreshing change from the often combative tone of cable news.

A Win for Fox News—and for Cable News Innovation

For Fox News, The Five’s historic ratings victory is a validation of its programming strategy and a sign of its continued dominance in the cable news sector. The show’s ability to outdraw both CNN and MSNBC in total viewership highlights the effectiveness of its diverse, personality-driven approach.

But the implications go beyond one network’s success. The Five’s rise marks a turning point for cable news as a whole, demonstrating that innovation in format, scheduling, and tone can pay off in a big way. It challenges other networks to rethink their approaches and consider how to engage audiences in an increasingly fragmented media environment.

Looking Ahead

As The Five continues to set new records and redefine what’s possible in cable news, its influence is likely to grow. Other networks may look to emulate its format or experiment with their own panel-driven shows. Meanwhile, viewers can expect more lively debates, diverse perspectives, and a continued emphasis on blending news with entertainment.

Ultimately, The Five’s success is a reminder that in a rapidly changing media landscape, bold moves and fresh ideas can still capture the public’s imagination—and rewrite the rules of the game.

In summary:

The Five’s historic achievement as the first non-primetime cable news program to top the ratings charts is a testament to its innovative format, dynamic hosts, and the changing habits of American viewers. By breaking free from the constraints of traditional primetime programming, the show has not only secured its place in cable news history but also paved the way for a new era of audience engagement and content creation.