Source: @justinbieber/Instagram
Justin Bieber announced he’s done with Drew House as concerns over his well-being grow.
Justin Bieber is officially done with Drew House.
In a since-deleted Instagram Story, the “Baby” singer shocked fans by announcing he’s stepping away from the fashion label he helped build.
Posting a screenshot of the Drew House Instagram page, Bieber wrote, “I Justin Bieber am no longer involved in this brand. Drew House doesn’t represent me or my family or life.”
“If your [sic] rocking with me the human Justin Bieber don’t waste ur money on Drew House,” he added.
Source: @justinbieber/Instagram
Justin Bieber is no longer part of Drew House.Bieber co-founded Drew House back in 2018 with his longtime stylist and friend Ryan Good, officially launching the brand in January 2019.
The announcement comes right after Bieber dropped a symbolic animated video on social media.
In the clip, a cartoon version of himself walks into a house full of Drew-branded stuff, pulls out a match and burns it all down. As the house went up in flames, Justin, his wife Hailey Bieber, and their son, Jack, (in a stroller pushed by Hailey) walk toward a glowing building. At the end of the video, the word “SKYLRK” flashes on the screen.
Source: @justinbieber/Instagram
Justin Bieber posted an animated video of himself burning the Drew House.
Justin’s followers are now speculating that SKYLRK is his next creative move.
He’s already been teasing the brand’s launch on Instagram, and the same match logo from the video appears in SKYLRK’s imagery.
“The SKYLRK announcement was a slap in the face to all the people who had been working hard on the next Drew House release,” a source connected to Bieber and his team told People.
“Also some of his employees were affected from the Palisades and Pasadena fires,” the insider added. “That video he used to burn the house down was highly inappropriate and insensitive but that’s who he really is.”
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